The Season-Led Florist Programme
Master the four seasons of flor-art-istry in six days
Reconnect with the wild, seasonal beauty of nature and your inner creativity to design flowers that reflect your unique style. Build confidence in your craft, deepen your knowledge of the flowers and skill in handling them and nurture the foundations to build a sustainable business that will allow you to flourish in the long term.
The Season Led Florist Programme is a professional training course for beginners and those wanting to develop their floristry further and in a more sustainable way. It is designed to guide you through four seasons, so you feel both supported during the first full year of your journey and empowered to put your skills into immediate practice.
Taught over 6 days through the four seasons, the Season-Led Florist Programme offers our students the skills, support and experience to turn your passion into your profession.
Innovative, immersive learning
The Season-Led Florist Programme offers a unique blend of knowledge with practical, hands-on experience, taught from a working flower farm across the four seasons.
Discover the colour, form and movement of different flowers at different times of the year, and learn how each season’s harvest needs to be handled for best results.
Explore the design principles of depth, asymmetry, negative space, colour theory, shape and proportion to master floral design at the untamed edge.
Understand the sustainability issues facing the floristry industry and the sustainable mechanics, materials and alternatives available to you as a designer.
Select, cut and condition the flowers according to the specific requirements of a palette, a design brief, an event or a season.
Develop the foundations for small business success through ongoing business mentoring to build a truly sustainable floristry business - environmentally, financially and emotionally.
Share your creative journey with a community of likeminded florists who provide peer-to-peer learning, a sense of belonging, ongoing support and friendship.
How it works
You can join on a rolling basis throughout the year, during the Spring, Summer or Autumn Season.
During ‘Season One’ you will join us for 3 intensive days covering the basic fundamentals of floral design with sustainable mechanics and flowers grown and selected on site.
During each of the following three seasons, you will return for 1 day to refresh your skills and develop your knowledge as it relates to each specific season.
Throughout the 12 months, you submit monthly ‘homework’ with feedback and opportunities for further development. You will also be enrolled onto The Business of Floristry, allowing you to enjoy ongoing monthly business mentorship and the support of our community.
What it costs
The full programme costs £2,200, spread over 4 payments:
- Season 1: £1,195 (3 days)
- Season 2, 3 & 4: £335 each.
If the course is paid in full upfront, a £200 discount is offered (making the total fee £2,000).
Payment for Season 1 is taken upon purchase, and payments for seasons 2, 3 & 4 are due 30 days in advance of the respective course date. Price includes all flowers and course materials, meals and refreshments, as well as 12 months of The Business of Floristry Programme.
2024 Programme Dates
Spring - April 15-17
Summer - June 17-19
Autumn - September 23-25
Winter - February 4 2025
Invest in yourself and learn the kind of floristry that truly reflects your style, your values and the way you want to work.
“The money spent on the School of Sustainable Floristry course has been the best money I have ever spent on my career. After the first season I left saying we would work with British flowers more and never import foliage again. A year later, we made the decision to become the first fully British florist shop in Bedford, only working with locally grown flowers and foliage all year round. The course was a game changer for me. It gave me the confidence in the basics of floristry and an understanding to know what to use at different times of the year, as well as a trust in my materials and flowers that they will hold up and perform as I want them to.”
Hannah Hurd, Rosehip Bespoke